Hadi Khaniki – Ali Asghar Kia – Samad Mir
The aim of this study is to evaluate the role of telegram’s advertisements (a social network) in ensuring readers to buy goods. To assess the validity or utility of this study and testing it’s reliability and validity, Cronbach’s alpha is used. Based on Cochran sampling formula, the sample size among cable users in the geographic area of research, 384 person were identified. Sampling in this research is synthesis method. It was found that people have little trust on telegram’s advertisments, have less purchase goods or get services on it. Also, there is a significant relationship between using celebrities, attractive image (design and graphics), symbols and signs, animated promotional and attractive slogans in telegram’s advertisements and buy goods on it. Because whatever they have attracted less, have less purchase goods or get services on it
Keywords: promotional messages, advertisement, Telegram, Social Network, product.