Seyed Reza Naghibosadat – Abdorasool Hashemi
Local press are the main factors of regional development and it’s important indicators. This study aims to get recognition about audiences and the amount of their usage and satisfaction and offers solutions to improve the quality and quantity of local press in Bushehr. The method of this research is using the questionnaire survey tool and random sampling method. The volume of the sample are ۳۷۹ cases and information has been collected by referring to press shops and asking the audiences. Some research results indicate that some groups like men, local inhabitants, middle-aged, educated and employees, are the main audience of local press . Also the main approach in this sort of press, is political issues, news and events and other functions of press has been paid less. Furthermore Including other weaknesses in this part is nonconformity the technical aspects of journalism that is needed to be applied . Finally , although, compared with the national press, proximity the events and having awareness of social and cultural properties are the of strengths points of local press, but this profits are less used by them .
Key words: local press, rate of usage and satisfaction, audience, Boushehr Port